I was in our local Joann's the other day and wanted to buy a book. The ad said 40% off all quilting books. He tried to charge me the full price. I showed him the ad where it said "ALL" and he did give me the 40% off. Then I gave him the extra 10% off all Regular and Sale items coupon and he said it did not apply to any items that were already on sale. I think they are just out to get what they can and I do as little shopping there as I have to any more. The only good buy I found there recently was their Queen sized Warm and Natural in the packages was $9.99 each.