I stopped receiving my email ads, so I sent an email to customer service at JoAnn's. They replied I was cut off when they detected multiple coupons printed out and used in the same week. My fault. I have to make a long trip to the store, so I was justifying it that way. As a side note, I bought a ruler with a 40% discount at JoAnn's then found the same thing for even less at Walmart. OK, OK, I know how many of you feel about Walmart - I'm just telling you... I guess it just shows that some of the Joann's prices are higher than other places. The coupons even it up. I agree that the fabric is of lower quality, but I guess that is reflected in the price. I would love to see a big changeup on the cotton prints available. Many of them have been around for a LONG time!