I look for sales and coupons. you can find better prices on older fabric lines too( like last year's line). I rarely pay $13.00 a yard. i just wait. i like to support my local quilt shop but I shop on line too. For example, Hancock's of Paducah has name brands and always has sales. I check them often. I also stock up when I go to Paducah for the quilt show.