It was an initiative thought up to promote quilt shops. At each shop you visit you get a free pattern for a row of blocks and a license plate? You are encouraged to complete all the block rows into a quilt by being eligible for a prize. This year they also are offering yardage you can buy that has the license plates and map fabric to coordinate with your blocks for borders or backing. There were some cute quilts completed last year and if you Google there should be some pictures.