I live about 10 minutes away, and go there when I need a specific color fabric, or a novelty print. The prices actually depend on when the fabric came into the store. If it's been there for 10-15 years, it might be $3.99. If it came in last week, it'll be more like $9.99. I get a kick out of the portapotty next to the front porch, and the UPS deliveries stacked up on the front porch. I'm positive that the delivery man can't get them in.