I just started selling Fiesta Ware in my store (here in Maine) this summer and have done quite well with it. Customers know it and like that it is made in the USA. Most mix up the colors and it's fun to watch people put pieces together. We try to arrange our displays in color combinations (cool, warm, coastal, etc.) but we are constantly rearranging them as pieces are moved around or purchased. It's a great line.