Yesterday I bought a gallon of milk for $1.68; it's regularly a loss-leader at Wegmans. I don't need a gallon, just me and I only use it for cereal for evening snacks every now and again. Would have bought the half gallon, but it was $1.65. For $.03 more, I got double and will.... freeze it? I know I can, neighbors used to when I was a kid (we were way out in the country - no shopping every day then, lol). I can't stand to drink it, unless w/ warm chocolate chip cookies. Grew up 3x per day, bleck. When DD's are home, we go through a lot as they both drink it, by choice. Give me water.
For what it's worth, I can guarantee you the farmer isn't getting any more for the milk. My brother took over the small family farm when Dad died many years ago; he's often getting less per hundred weight (units that farmers sell milk in) than Dad did 40 years ago.