When I went to the LQS and saw prices at $16, it was my last trip there. Now, I support local, so don't bash me. The store is lovely. It also sells machines and has long arm services. It sells those machines, too. So there are a lot of pluses to the store, but really? $16 a yard? We have Hobby Lobby, Joanne's and 3 WalMart stores. It's a no-brainer to shop where my budget fits.