I purchase my fabrics and notions where I can get the best quality for the prices I can afford. I save coupons and I buy only what I need for my current project. It's a matter of practicalities. I recently visited a LQS here in the city closest to where I live. There was nothing in the store priced at less than $12.99 a yard, that was the "lowest price" in the entire store. For anyone who can afford that and that's what they want, great! But it's beyond what I can afford.