For me good fabric in my area $10.50-$15 and I don't mind paying the cost. If there is something I really want and especially if I am at a quilt shop that I don't get to offend I get a 2 yards. I love FQ so I get half yard cuts. I don't purchase fabric as much from JoAnn's as they are cheap looking, but my best standby is Kona fabric which I love.