I use it when I want to search for a product. I want a new iron. I search for high wattage steam irons. Then I click on images. I see an iron I like I click on the image and it opens a window with a link to the page. I like to use it to find a certain pattern of quilts made in different colors. I type in Log Cabin quilt and then click images. I can see many different styles and colors of the log cabin quilt.