Last year (2016) the first that I saw the 2017 calendar offered was the Black Friday flyer. I have forgotten the price, but it kept going down, and I think they were sold out in my store by the first of 2017. I bought one or two for myself, one for Mom, and one for my sister. The last price I paid was $5 if I remember correctly.
Our store is NOT a super store. This year I have not seen the calendar advertised nor in the store. Last year they were on a shelf in the checkout line somewhat near the registers.
I was able to use several of the coupons throughout the year, and Mom was able to use some and give the ones she couldn't use to her Project Linus chapter coordinator. They were a good deal.