I buy generic just about everything except Heinz ketchup and Rowenta irons. I like Rowentas because they are self cleaning. I buy them at the thrift store whenever I see them and if they don't have an auto shutoff i transplant the one I have. I like to not have to worry about making sure I have turned off the iron because I have ADD and that way lies craziness. I also love the shot of steam feature, and sometimes have to fo a steam button transplant. I like the idea of making my iron last forever by using a spray bottle but I know that I can never give up that blast of steam, lol. So, I will continue to be a part time iron surgeon.