Fast COURTEOUS service is a must. Quality is first. Second quality I could go to walmart. I think selection, color.. and the real key of course is service. If your all selling the same thing, if your all pricing the same then what makes you different? I havent seen too many shopping "cards" online? You know like the quilt stores give.. punch cards.. how about a shopping card virtual? every $5 is punched and at $250 or whatever is the norm you get a discount of.. or a random fifteen On Line Purchases today get... 15 percent off.. something that makes people want to at least go for it if you were going to buy it anyways.. or a spin the wheel.. get 5 percent or 20 percent off based on your spin.. not sure how that stuff works either but everyone out there loves a deal. I know I do. Variety, quality, shipping prices low.. a win for all.