I usually avoid "the holiday aisles" when I go shopping -
Halloween in July, Thanksgiving in September, Christmas in July, Valentines Day starts the day after Christmas -
I can now better understand why "the sellers" are not so much interested in targeting old(er) people - a lot of us are now trying to downsize - or most of our money is going fir health care!
But does it bug me? Not particularly - I just ignore what does not appeal to me.