The above two messages demonstrate the problem a lot of us have with JoAnn's. I tried going up the chain of command - asst. mgr to mgr to corporate - and got nowhere. Stonewalled. The manager couldn't even give me the phone # of corporate. (I got it off the web site) And some JoAnn's reportedly apply the 10% to the whole purchase, others only to items for which no coupon was used. It's very inconsistent.