Quiltfolks is not a traditional magazine. I purchased the edition focusing on Hawaii because I had been to most of the shops in the magazine and even met some of the people they focused on. It is full of stories, well written, about quilters. Each edition focuses on a state. It does not have patterns or any suggestions of the latest and greatest gadget you should buy. It is just stories with a lot of wonderful pictures.
I didn't subscribe because I don't typically purchase books (and really you are getting a book of short stories). I will buy the editions that interest me at Barnes and Noble. Even so I hope they do well and continue for years to come.