Our guild would have a difficult time selling $5.00 tickets no matter what the charity that the money is going to. To the average buyer purchasing a ticket is about winning the item The $1 or $2 ticket price catches all the people that would not open their wallets. Selling multiples in addition to the lower price like 6/$5 or 3/$5 etc. ups the psychological "chance of winning" and people will then think their chance to win is higher and will pay more for the multiple tickets. The goal is to raise as much as possible and although the $5 ticket might be a fair price, in our area we would have lower sales.