Actually this might be a good time to even though machines can't be tried out anywhere with businesses closed, but manufacturers have given dealers more leeway with phone & shipping sales.
When you start looking at embroidery machines I personally prefer Brother or Babylock. I've heard good things about Janome.
If your wife or children are Disney/Marvel/Pixar fans definitely go with any Brother model that has a "D" and the end of the model number. Those are the only models that can legally embroider those characters.
There is a wide range of prices, if possible get machine that can use hoops bigger than the 4x4 size, those are great machines but some quickly outgrow them and want machine that can do bigger embroidery.