When you have a business the size of MSQ, it requires lots of competent management. They have lots of stores, online sales, retreat facilities, weekly videos and a social media presence. That involves extensive inventory management, human resources (hiring, firing, insurance, and government compliance both with state and feds, computer resources, shipping, receiving, selling, managing, training, balancing the books, etc.
It's my understanding that they got really in the weeds when COVID came along and the online business exploded. Shipping was late, the long arm business got behind, etc.
Maybe they decided they wanted to do more in life than work.
bkay