For many years I served a similar version at our Christmas in July party and it was always a big hit. For fun, serve with chocolate animal crackers if you can find them, vanilla wafers, chocolate or cinn. graham crackers, or even Keebler choc. covered graham cracker cookies! I always rolled mine in 1 cup of chopped pecans and put the mini chips in the ball itself. You can also make it into a log. For those of you that are thinking about cutting calories. etc., do not substitute fat free cream cheese. It gets too soft to roll, and then it should be served in a bowl. As the old Life cereal commercial used to say, "Try it you'll like it!".