Normally I'm a thrifty shopper and will try to buy the least expensive thing. My husband is the opposite, he always wants the biggest, best product. When it came to buying a longarm, my experience watching all my longarming friends struggle with their various brands and problems convinced me to follow my husband's advice for once. I chose Innova and haven't regretted it for a single second. I've had it 5 years now, not a single issue ever, and I love it!