When they were originally going to get rid of the fabric at our Wal-mart a couple of years ago, a bunch of us bombarded the Wal-mart website "contact us" with protests and ours still has fabric with a good variety and mostly of fairly good quality. The lady I talked to in the fabric department about the FQs and jelly rolls said they just didn't sell here and made some sort of comment about our folks here aren't too lazy to cut up their own fabric! Which given that the original prices on the jelly rolls was $19.97 that made them more expensive than regular fabric, so of course most people here weren't going to buy them...this is an area where the economy has been pretty hard hit in the past few years...mostly farming and what little industry there is keeps either going belly up or moving to some other country...then when we do get something new they don't pay more than minimum wage.