I use Ivory or Joy. It kills the fleas and they smell better and softer too.

We used horse shampoo on our skin sensative Sharpei.

Get some Alpha-Keri bath oil. After you wash the dog in whatever you choose take a gallon or so of warm water and put a couple of squirts of the alpha-Keri in it. It will go white and disolve instantly. Then rince the final rince with it and do not rice it off. You dog will smell wonderful, his skin will be conditioned and he will not be greasy. It is awsome.

I bathe and dry dogs for a groomer, all day long, and we use a product called Fresh N Clean, Petsmart used to carry it, but ours here does not anymore, we get it at our local grocery store...been using it for years, it is the best! Comes in a scent, (orange colored) and oatmeal for sensitive skin, pale green color...bathed a yorkie yesterday that had been sprayed by a skunk, and it almost took it out, not quite, as you may know how that goes, but almost! I use it on my dogs at home as well, there is also a cologne spray Fresh N Clean, the floral scent, not the baby powder, smells GREAT! Just like they got done at the grooming shop! lol!

What does he eat? Many dogs react to various ingredients in food with extra oil or flakes which can be smelly. Clumps of hair falling out is not normal! Neither is excessive D.O. (doggie odor).

I am an advocate of real, whole food for dogs: I can vouch what a grain free raw natural diet does for doggy breath and doggie smells...and while I know thats not for everyone, you might try a better/different food (even if you are feeding a good food, he may just react to it badly).

Goldens, Lab's, and a host of other sporting breeds have natural oils to their skin/coat to protect them. Other breeds such as Bichon's, Poodles, etc do not have these oils (or not to the same extent). The breeds with natural oils to their skin/coat are going to smell worse because the oils trap dirt and odors. If you don't want the doggy smell, they require more frequent bathing with dog shampoo - not a people shampoo (not even baby shampoo). Frequent (at least once/week) brushing with a pin brush (not a "slicker") will also help get the dirt and odor out in-between baths.

Frequent bathing with a good quality dog shampoo is not a problem. I know tons of folks who bathe their Goldens for shows weekly (or more!) with no ill effects.

Please the ears as well. My little man, a mix of anyone's guess, will get smelly mostly in the winter. Even though he was not scratching or worrying his ears, they still had gunk in them. It was not ear mites, It was because the thick hair around and under his ears prevents them from getting air. I cut the hair from under and around his ears and the problem was solved. No more stinky. I love my hairy little man but love him more when he smells good.

Please check the ears as well. My little man, a mix of anyone's guess, will get smelly mostly in the winter. Even though he was not scratching or worrying his ears, they still had gunk in them. It was not ear mites, It was because the thick hair around and under his ears prevents them from getting air. I cut the hair from under and around his ears and the problem was solved. No more stinky. I love my hairy little man but love him more when he smells good.

Avon Skin so soft works too

When I don't have time to give him a bath I wipe him down with a dryer sheet. Makes him smell sooo good.