Cashing in on selvage fad
 

This is awful, shame on you "Timeless Treasures"

so, this is the first time you've seen this?

Not sure how to respond to the photo--can you please clarify what the issue is? Thanks!

I think it is brilliant. They saw a need/market and jumped on it.

Cheers, K

judging by the above responses it must be fabric printed like selvages.
I expect the shame on you was said with a laugh

That is really funny. Personally I don't like the look of selvedge stuff, especially since the toughest, stiffest part of the fabric goes together with so many seams so close together. However, I appreciate that others do like it. I sent someone a packet of selvedges a while back and have since been accumulating a new bag of them. I've been cutting in a little deeper, 3/4 or 1" wide so whoever gets them will have fun with it. No idea who I'll send them to, but maybe someone will want to trade something for it.
As for fabric printed to look like selvedge - totally ridiculous in my opinion. But a great way to make the customer pay to advertise the company name!

I want to see what the selvage looks like on that fabric. LOL

I hadn't seen this before. I like it!!! Think it would work up much nicer than actual selvedges, especially with straight-line quilting between the strips.

I'm with you!

Is TT coming out with this again? Or is this the stuff that was out a while ago and is now extinct? :)

There's another one - "Bobbins and Bits" by Moda that was out recently... and I've used it in a quite a few things... I think it's cute. :)