I remember when Sears carried fabric. I have the OP's fabric as well as a lot of others from that era. When we were making custom quilts, we would show the customer the Concord fabrics swatch folder and they could pick fabrics from that. That was about all that was reliably available.

I have to say, being a dinosaur, that I still like the old fabrics and colors, can't get excited about a lime green and gray quilt, or a lot of the other modern color combinations. Hope I didn't offend anyone.

Yes, I have it too in blue, red, green and I just bet burried deep in the depths of my scrap bin, some other colors too. I recall making one of my daughters a dress in this stuff. I was working in a fabric shop at the time and also made some garments for display. It had a little white collar, white heart buttons and.... well it shows up in lots of family photos.

I miss those stores a lot. Barbara's was also a good fabric go to