Simple quilt shop question:
12-05-2011, 05:52 PM
#11
Super Member
Join Date: Jun 2010
Location: Western Nevada
Posts: 2,520
The only purpose of a coupon is to get you in the store, and hopefully once you're in the store you'll see some other things you like, thus making up for the money the owner is losing on the coupon item. Joanne fabrics run these single-item high-percentage-off coupons constantly.
High-percentage off, single item coupons don't work as well on online stores, it's too easy for people to just buy one item and check out without looking at other stuff.
Combine this with the fact that it requires just as much in labor cost and usually just as much in packing material costs to pack and ship a single item as it does to pack and ship a larger order, and you can see why this type of coupon isn't seen much in online stores.
In an online store, you're more likely to see a coupon with a lower percentage off that can be used on an entire order, or a free shipping offer with a lower threshold.
High-percentage off, single item coupons don't work as well on online stores, it's too easy for people to just buy one item and check out without looking at other stuff.
Combine this with the fact that it requires just as much in labor cost and usually just as much in packing material costs to pack and ship a single item as it does to pack and ship a larger order, and you can see why this type of coupon isn't seen much in online stores.
In an online store, you're more likely to see a coupon with a lower percentage off that can be used on an entire order, or a free shipping offer with a lower threshold.
12-05-2011, 05:55 PM
#12
Super Member
Join Date: Jul 2009
Location: Southwest Kansas
Posts: 4,820
Originally Posted by GrandmaSewNSew
A quilt shop that is across the country from me listed a coupon in their newsletter. I emailed them to see if I can use it for an online order. They said "no" but stop in if I'm in the area. (I will never be in the area!) I'd like to understand why they wouldn't want me to use the coupon for an online order. By the way it was for 40% off one item. I would be paying shipping. Any thoughts?
12-05-2011, 06:35 PM
#13
Junior Member
Thread Starter
Join Date: Oct 2010
Location: VT
Posts: 165
That makes sense.
Originally Posted by QKO
The only purpose of a coupon is to get you in the store, and hopefully once you're in the store you'll see some other things you like, thus making up for the money the owner is losing on the coupon item. Joanne fabrics run these single-item high-percentage-off coupons constantly.
High-percentage off, single item coupons don't work as well on online stores, it's too easy for people to just buy one item and check out without looking at other stuff.
Combine this with the fact that it requires just as much in labor cost and usually just as much in packing material costs to pack and ship a single item as it does to pack and ship a larger order, and you can see why this type of coupon isn't seen much in online stores.
In an online store, you're more likely to see a coupon with a lower percentage off that can be used on an entire order, or a free shipping offer with a lower threshold.
High-percentage off, single item coupons don't work as well on online stores, it's too easy for people to just buy one item and check out without looking at other stuff.
Combine this with the fact that it requires just as much in labor cost and usually just as much in packing material costs to pack and ship a single item as it does to pack and ship a larger order, and you can see why this type of coupon isn't seen much in online stores.
In an online store, you're more likely to see a coupon with a lower percentage off that can be used on an entire order, or a free shipping offer with a lower threshold.
12-05-2011, 06:41 PM
#14
Junior Member
Thread Starter
Join Date: Oct 2010
Location: VT
Posts: 165
True. I certainly didn't argue with the shop in any way as it is their choice. I just didn't understand why they would make this choice and hoped others (perhaps shop owners) could explain it to me. And some people did have ideas that didn't occur. I now see that if many people just bought one item, the shop would lose their profits. I rarely just buy one thing from a store and if I went into that store with the coupon, I would have bought more but most likely would have bought more online too, although I see that others might just buy one thing.
Originally Posted by Scissor Queen
Their coupon, their business, their rules. In the overall scheme of life, how vital is one 40% off coupon?
12-05-2011, 06:48 PM
#15
Super Member
Join Date: Aug 2011
Location: Morgantown, PA area
Posts: 1,247
The issue of having to deliver the package to the post office ( perhaps in another town ) doesn't make sense. I sell on Ebay and never go to the post office. The Postal Service offers a pickup service on their website at www.usps.com .
I use it all the time. Today our mail carrier picked up 6 boxes.
I use it all the time. Today our mail carrier picked up 6 boxes.
12-06-2011, 07:13 AM
#17
Super Member
Join Date: Jul 2010
Location: Ohio
Posts: 2,148
I know times are tough and we are all trying to save but COME ON! LQS are working on a slim profit margin as it is and have to set limits on coupons. I do not think it is terrible not to accept a coupon on on-line purchase. Thery are just trying to stay in business. Use another on line shop that has sales or coupons.
12-06-2011, 01:18 PM
#19
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Thread Starter
Join Date: Oct 2010
Location: VT
Posts: 165
That makes sense too. Thank you for your non-confrontational response!
Originally Posted by nativetexan
they simply may not be set up that way online. small shops are having trouble and keep things simple.
12-06-2011, 01:55 PM
#20
Junior Member
Join Date: Jan 2011
Posts: 251
You did ask a simple question and seem to just want information. I don't know why some people seem to be attacking you. My guess is that the shop didn't want to have to deal with a lot of online orders for just one item. JoAnn's has a 40% off coupon that people could use to just buy one item. Once you figure out shipping costs, I think most people would buy more than one item. I'm guessing the shop might have other items that were on sale and the coupon might have let them to many sales or it might have resulted in many small sales that they didn't want.
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